Information We Collect

We may collect personal information about our users in various ways. For example, we may collect information that you provide to us, information that we collect through your use of the Services, and information that we collect from publicly available sources or third parties.

Information You Provide to Us

When you register or otherwise interact with the Services, you may be invited to provide personal information to enhance your experience on the Services. For example:

During account registration, if you order products from us or if you participate in a contest, promotion or survey, we may ask for:

• Contact information such as your name, e-mail address, street address
• Demographic information such as year of birth, gender, street address
• Professional Information such as job title and industry and related information
• Payment information, such as your credit card number and expiration date, where appropriate to process a financial transaction you have requested

User-Generated Content: such as when you comment on articles, participate in message boards, and submit images, photos, videos, or other content to the Services, when you enter a contest or participate in a promotion, when you post an online ad, or otherwise engage with the Services.

Automatically Collected Information

In addition to the information you provide to us directly, we may collect information about your use of the Services or your device. As discussed further below, we and our service providers (which are third party companies that work on our behalf), may use of cookies, web beacons, and other technologies to assist in collecting this information.

For example, we may collect:

• Device information — such as your hardware model, IP address, other unique device identifiers, operating system version, browser type and settings, such as language and available font settings, and settings of the device you use to access the Services.
• Usage information — such as information about the Services you use, the time and duration of your use of the Services and other information about your interaction with content offered through a Service, and any information stored using cookies, mobile ad identifiers, and similar technologies that we have set on your device.
• Location information — such as your computer’s IP address, your mobile device’s GPS signal or information about nearby WiFi access points and cell towers that may be transmitted to us when you use certain Services.

Information from Third-Party Sources

We may receive information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you connect to the Services through that site, and we may obtain demographic or interest data from consumer data resellers.

Other Information We Collect

We also may collect other information about you, your device, or your use of the services in ways that we describe to you at the point of collection or otherwise with your consent. You may choose not to provide us with certain types of information, but doing so may affect your ability to use some of the Services.

How We Use Information

To Provide and Manage the Services You Request

This includes, for example, processing your subscription, sending you electronic newsletters, or enabling you to participate in the features provided by the Services. It also includes providing personalized content and recommendations to you, including by email. Through such features, we are able to bring you information and content tailored to your individual interests and needs.

To Contact You

We may periodically contact you with offers and information about the Services and our affiliates, including in connection with your accounts, online surveys, legal notices, news stories, new features that you are entitled to access, and other important information. You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

To Deliver Targeted Advertising

We may use your information to facilitate the delivery of targeted ads, promotions, and offers to you, on behalf of ourselves and advertisers, on and off the Services. Please see the Online Tracking and Advertising section for further information about our and third parties’ use of cookies, web beacons, mobile ad identifiers, and other tracking technologies to provide you relevant ads, as well as information about how to disable cookies and make other choices related to targeted advertising.

To Better Understand Our Readers and Users

The Services conduct research on our users’ demographics, interests and behavior based on the information we collect. We do this to better understand and serve our users, and to improve our Services.

• Bug detection and error reporting. We use information to understand and resolve technical issues, app crashes and other issues being reported.
• Audit consumer interactions on the Services. We use information to measure the placement, frequency, efficacy and compliance of advertising and ad impressions.
• To Protect the Rights of the Services and others. We may use your personal information as we believe is necessary or appropriate to secure, protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, its employees or agents, or other users and to comply with applicable law.
• Consent. We may otherwise use your information with your consent or at your direction.

Sharing of Information

The following provides information about entities with which we may share information. Our practices vary depending on the type of information.

Key Sharing Categories

• Affiliates. We may share information within our family of affiliated companies.
• Business Partners. We may also share your information with business partners to provide you with services that you request. For example, if you sign up for a promotion that runs on our Services but that is sponsored or co-sponsored by another company, your information may be shared with that sponsor.
• Service Providers. We may share the information we collect with vendors providing contractual services to us, such as hosting vendors, advertising service providers, and list managers. We also may share your information, including your payment information, as appropriate to process your payments for the Services or complete a transaction.
• Other Parties When Required by Law. We may share your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users or to comply with applicable law or legal process, including responding to requests from public and government authorities.
• Social Media Services. If you log into the Services with a social media service or if you connect a social media account with the Services, we may share your information with that social media service.
• Third Parties that Provide Content, Advertising, or Functionality. When you use our Services, third parties may collect or receive certain information about you and/or your use of the Services, including through the use of cookies, beacons, mobile ad identifiers, and similar technologies.
• Corporate Transactions. We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.

Embedded Content and Links to Third-Party Sites and Services

Our Services may embed content from, or link to, third-party websites and services, including social media platforms, that are outside of our control. We are not responsible for the security or privacy of any information collected by other websites or other services. This Privacy Policy does not govern these third party’s content or services, and we encourage you to review the privacy statements applicable to the third-party websites and services you use.

How to Access or Update Your Information & Other Privacy Choices Available to You

Manage Your mvariety.com Account

You may access or modify your mvariety.com account on the User Profile page. This link will also allow you to update your subscriptions to electronic newsletters provided by the Services and to view your comment history.

Email Promotions

You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

Targeted Advertising

You may choose whether to receive some forms of targeted advertising from many ad networks, audience segment providers, ad serving vendors, and other service providers by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance.

Do-Not-Track Signals and Similar Mechanisms

Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, the Services currently do not take action in response to these signals.

Data Security

Important: We have in place physical, electronic and managerial procedures to protect the information we collect online. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the Internet.

Children’s Privacy

Children Under 16: We do not knowingly collect any personal information from children under the age of 16 without parental consent, unless permitted by law. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.

Online Tracking & Advertising

We, our service providers, and third parties that provide content, advertising, or functionality or measure and analyze ad performance on our Services, may use cookies, web beacons, mobile ad identifiers, and similar technologies to facilitate administration and navigation on the Site, to better understand and improve our Services, to determine and/or improve the advertising shown to you here or elsewhere, and to provide you with a customized online experience.

How We Use Cookies, Web Beacons, and Similar Technologies

Cookies

Cookies are small files that are placed on your computer when you visit a website. Cookies may be used to store a unique identification number tied to your computer or device so that you can be recognized as the same user across one or more browsing sessions, and across one or more sites. Cookies serve many useful purposes.

For example:

• Cookies can remember your sign-in credentials so you do not have to enter those credentials each time you visit a Service.
• Cookies can help us and third parties understand which parts of our Services are the most popular because they help us see which pages and features visitors access and how much time they spend on the pages.
• Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a Service.

Most browsers accept cookies automatically, but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. If you disable browser cookies or flash cookies, it may interfere with the proper functioning of the Services.

Beacons

We, along with third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device.

Local Storage & Other Tracking Technologies

We, along with third parties, may use other kinds of technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. We also may use unique identifiers associated with your device, such as mobile ad identifiers.

Additional Choices with Respect to Targeted Advertising

As described above, we and third parties may use cookies and other tracking technologies to facilitate serving relevant ads to you. For example, these technologies help us determine whether you have seen a particular advertisement before, tailor ads to you if you have visited our site before, and avoid sending you duplicate advertisements.

You can learn more about certain types of targeted advertising by visiting:

• Digital Advertising Alliance website
• Network Advertising Initiative website
• Your mobile device settings for advertising preferences
• Individual app settings or uninstall options

Due to differences between using apps and websites on mobile devices, you may need to take additional steps to disable tracking technologies in mobile apps. Many mobile devices allow you to opt-out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device.

Information for Certain Users Outside the United States

International Transfers

Important Notice: The Services are headquartered in the United States. Please be aware that information you provide to us or that we obtain as a result of your use of the Services may be collected in your country and subsequently transferred to the United States or to another country in accordance with applicable law. By using the Services, you consent to the collection, international transfer, storage, and processing of your information.

Changes to Our Privacy Policy

We may modify this Privacy Policy from time to time. We will notify you of changes by posting changes here, or by other appropriate means. Any changes to the Privacy Policy will become effective when the updated policy is posted on the Services. Your use of the Services or your provision of personal information to use the Services following such changes indicates your acceptance of the revised Privacy Policy.